IPMAT Indore 2025 · Verbal Ability · RC passage 3: Passage
The full passage and all 6 questions (Q40–Q45) from IPMAT Indore 2025, with answers and solutions.
Lucia Rahilly (Global Editorial Director, The McKinsey Podcast): Today we're talking about the next big arenas of competition, about the industries that will matter most in the global business landscape, which you describe as arenas of competition. What do we mean when we use this term?
Chris Bradley (Director, McKinsey Global Institute): If I go back and look at the top ten companies in 2005, they were in traditional industries such as oil and gas, retail, industrials, and pharmaceuticals. The average company was worth about $250 billion. If I advance the clock forward to 2020, nine in ten of those companies have been replaced, and by companies that are eight times bigger than the old guards.
And this new batch of companies comes from these new arenas or competitive sectors. In fact, they're so different that we have a nickname for them. If you're a fan of Harry Potter, it's wizards versus muggles. Arena industries are wizard-ish; we found that there's a set of industries that play by very different set of economic rules and get very different results, while the rest, the muggles (even though they run the world, finance the world, and energize the world), play by a more traditional set of economic rules.
Lucia Rahilly: Could we put a finer point on what is novel or different about the lens that you applied to determine what's a wizard and what's a muggle?
Chris Bradley: Wizards are defined by growth and dynamism. We looked at where value is flowing and the places where value is moving. And where is the value flowing?
What we see is that this set of wizards, which represent about ten percent of industries, hog 45 percent of the growth in market cap. But there's another dimension or axis too, which is dynamism. That is measured by a new metric we've come up with called the "shuffle rate." How much does the bottom move to the top?
It turns out that in this set of wizard-ish industries, or arenas, the shuffle rate is much higher than it is in the traditional industry.
Lucia Rahilly: So, where are we seeing the most profit?
Chris Bradley: The economic profit, which is the profit you make minus the cost for the capital you employ is in the wizard industries. It's where R&D happens; they're two times more R&D intensive. They're big stars, the nebulae, where new business is born.
Question 40 · RC Main Idea and Central Theme
- AThe global economy is shifting back towards traditional industries, as they offer more stable returns.
- BTraditional industries are consistently more profitable than newer, "wizard-ish" industries.
- CThe terms "wizard" and "muggle" are used to describe the magical elements of business success.
- DNewer, dynamic industries, termed "wizards," are experiencing significantly greater growth and profit compared to traditional industries.
Answer & solution
Answer: Option D
Line in the passage
Across the transcript — nine in ten of 2005's top companies were replaced by firms eight times bigger; wizards are about ten per cent of industries but hog 45 per cent of market-cap growth; economic profit and R&D sit with them.
How to reach it, step by step
Step 1. A main-idea answer must cover the whole transcript, not one exchange. So list what each exchange establishes before reading the options.
Step 2. Exchange 1: the 2005 top ten were replaced, and the replacements are far larger. Exchange 2: wizards are defined by growth and dynamism, and a tenth of industries capture around 45 per cent of market-cap growth. Exchange 3: economic profit and R&D intensity also sit with the wizards.
Step 3. The common thread across all three is one comparison — new dynamic industries are outperforming traditional ones on growth and on profit.
Step 4. Option (d) is that thread stated plainly, and it is the only option that mentions both growth and profit. Select it.
Why the other three fall
(a) A straight reversal. Value is flowing towards the new arenas, not back to traditional industries.
(b) Also reversed. Economic profit is explicitly located in the wizard industries.
(c) A literal-reading trap. Wizard and muggle are borrowed as a nickname for two sets of economic rules; nothing magical is being claimed about business success.
Teaching point: For main-idea questions, make students eliminate first on direction (does the option point the same way as the passage?) and only then on detail. Options (a) and (b) die on direction alone, which halves the work.
Question 41 · RC Vocabulary in Context Questins
- Agovernment regulations that control business competition.
- Bspecific companies that are considered to be powerful competitors.
- Cbroad categories of industries where companies engage in competitive activities.
- Dphysical locations where businesses compete.
Answer & solution
Answer: Option C
Line in the passage
Opening question — the industries that will matter most in the global business landscape, which the guest describes as arenas of competition; later, 'arena industries' and 'a set of industries' playing by different rules.
How to reach it, step by step
Step 1. This is a definition-in-context question, so take the definition from the speakers, not from the everyday meaning of 'arena'.
Step 2. The host's opening line does the defining for you: she is talking about the industries that will matter most, and says the guest calls these arenas of competition. Industries, then — that is the equation.
Step 3. Confirm with later usage. The guest says 'arena industries', and refers to a set of industries that play by a different set of economic rules. The word is attached to industries every time it appears.
Step 4. Option (c) says industries. Select it.
Why the other three fall
(a) Government regulation never comes up in the transcript.
(b) Companies are named as what sits inside the arenas (the top ten, the replacements). The arena is the category, not the competitor.
(d) The literal-meaning trap, reading 'arena' as a physical venue. The transcript is about sectors, not places.
Question 42 · RC Detail and Fact Based Questions
- Aa higher concentration of economic profit and research and development.
- Ba reliance on traditional economic rules and practices.
- Ca slower rate of market capitalization growth.
- Dlower research and development spending.
Answer & solution
Answer: Option A
Line in the passage
Final exchange — economic profit, the profit you make minus the cost for the capital you employ, is in the wizard industries, and they are two times more R&D intensive.
How to reach it, step by step
Step 1. Options (a) and (d) are about R&D and (b) and (c) about rules and growth, so find the R&D line first; it will settle half the options immediately.
Step 2. The last answer in the transcript carries both facts: economic profit sits with the wizards, and they are two times more R&D intensive.
Step 3. 'Two times more R&D intensive' is a higher concentration of R&D; 'economic profit is in the wizard industries' is a higher concentration of profit. Both halves of option (a) are supported.
Step 4. No other option has both facts, and no other option has either fact correctly. Select (a).
Why the other three fall
(b) Traditional rules are what defines muggles, not wizards.
(c) Reversed. Wizards are roughly a tenth of industries yet take about 45 per cent of market-cap growth — the fastest growth, not the slowest.
(d) Reversed. Their R&D intensity is double, not lower.
Question 43 · RC Vocabulary in Context
- Athe stability and predictability of traditional industries.
- Bthe never-changing reliance on established and unchanging business practices.
- Cthe slow, gradual growth and morphing of established companies.
- Dthe rapid and frequent changes in leadership and market position within an industry.
Answer & solution
Answer: Option D
Line in the passage
Middle exchange — dynamism is the second axis after growth, measured by a new metric called the shuffle rate: how much does the bottom move to the top?
How to reach it, step by step
Step 1. Find where the word is introduced. The guest names two axes: growth, and then dynamism, which he immediately says is measured by the shuffle rate.
Step 2. He then glosses the shuffle rate in plain words: how much the bottom moves to the top.
Step 3. Bottom moving to top means the ranking order inside an industry keeps changing — today's leader is displaced by today's laggard. That is churn in leadership and market position.
Step 4. He adds that this rate is far higher in the arenas, which supplies the 'rapid and frequent' part. Option (d).
Why the other three fall
(a) Stability and predictability describe the traditional industries, the opposite pole.
(b) 'Never-changing' is the exact antonym of dynamism.
(c) 'Slow, gradual' contradicts the high shuffle rate the guest reports for these industries.
Teaching point: Three of four options here are built from the same trick — words meaning 'unchanging' or 'slow' offered for a term that means change. Once students notice the pattern, the question takes ten seconds.
Question 44 · RC Detail and Fact Based Questions
- Aoperate under traditional economic principles.
- Bexhibit high levels of market capitalization growth.
- Care characterized by rapid and frequent changes.
- Dare primarily focused on technological innovation.
Answer & solution
Answer: Option A
Line in the passage
Second exchange — the rest, the muggles, even though they run, finance and energize the world, play by a more traditional set of economic rules.
How to reach it, step by step
Step 1. The word is defined once, in the Harry Potter aside. Go to that sentence.
Step 2. The structure there is a contrast: arena industries are wizard-ish and play by a very different set of economic rules, while the rest, the muggles, play by a more traditional set.
Step 3. The defining feature of a muggle, therefore, is the traditional rule set — the bracketed praise about running and financing the world is concession, not definition.
Step 4. Option (a) states exactly that. Select it.
Why the other three fall
(b) High market-cap growth belongs to the wizards, who take about 45 per cent of it.
(c) Rapid and frequent change is the high shuffle rate, again a wizard trait.
(d) R&D intensity is doubled in the wizard industries; muggles are not described as innovation-focused.
Teaching point: Pair this with Q55 in class. Once one of the two categories is pinned down, the other is simply its mirror, and students should be solving the second question by contrast rather than by re-reading.
Question 45 · RC EXCEPT and NOT Questions
- AVolatility of market leadership.
- BRelative change within an industry.
- COverall profitability of traditional industries.
- DChurn within the arena of competition.
Answer & solution
Answer: Option C
Line in the passage
Middle exchange — the shuffle rate is the measure of dynamism, defined as how much the bottom moves to the top; profitability is handled separately, through economic profit, in the final exchange.
How to reach it, step by step
Step 1. Notice the 'not' in the stem. The task has flipped: three options will be true of the shuffle rate and you are hunting the one that is not.
Step 2. Fix the definition first — the shuffle rate is the measure of dynamism, that is, how far the bottom of an industry rises to the top. It is a movement metric.
Step 3. Test each option against 'movement'. Volatility of leadership, relative change within an industry and churn within the arena are three different names for that same movement, so all three are measured.
Step 4. Profitability is a different metric entirely — the transcript handles it through economic profit, profit minus the cost of capital, in a separate answer. And 'traditional industries' makes it worse, since the shuffle rate is being discussed with reference to the arenas. Option (c) is the odd one out.
Why the other three fall
(a) Volatility of market leadership is exactly what bottom-to-top movement captures, so it is measured.
(b) Relative change within an industry is the shuffle rate stated in neutral language, so it is measured.
(d) Churn within the arena of competition is again the same idea, and the guest applies the metric to the arenas by name, so it is measured.
Teaching point: Make the batch underline NOT, EXCEPT and LEAST in the stem before they read the options. In a timed paper, the commonest single cause of lost marks in RC is solving a negative stem as a positive one.
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